怎樣自學平面設計?
大部分人認為學平面設計,需要學3-5年,但其實不是這樣的。
平面設計自學需要從簡單的理論基礎開始,學習基本的設計軟件,掌握基本的設計技能那就是自學的最重要的步驟。
下面讓我們一起來學習吧!
了解平面設計
簡單來說,平面設計就是一種用美術的方法描述一個企業或產品的過程。極具創意的設計可以為品牌的個性創造出更加豐富的層面。既然是用“美術”的方法,美術知識還是繞不過去的難點。一聽說要學美術,沒有個三五年的功力怎么能玩轉?很多入不了門的小伙伴就在這一步被嚇回去了。
漫漫幾個世紀的美術史不必全部啃下來,只需要熟悉業革命之后才建立起來的設計史體系。三個重要的設計革命運動了解一下(工藝美術運動、新藝術運動、裝飾藝術運動)重要的設計流派和理論知識記一下。對于理論和歷史知識感興趣的小伙伴們,一本理論教材推薦給大家,尹定邦老師的《設計學概論》這本書可能有些枯燥,但對于設計史的梳理方法還是有可取之處的。
對于美術有更高追求的小伙伴不妨在網上搜集“紀錄片《西方藝術史》(全六集)(嗶哩嗶哩網站)”的公開課資源,長遠來講,這對提升審美很有幫助,了解西方藝術的脈絡后看展逛藝術館博物館的也不會再一頭霧水了。
同時根據所處行業/崗位不同,會涉及到以下內容,同時它們也是相互穿插交錯著的,大家也不必太過糾結分類是否合理:
1.印刷類設計:需要學習一些印前技術知識,比如:名片、VIP卡、宣傳單(也叫DM單)、海報等。
2.戶外噴繪類設計:店招、燈箱、吊旗、海報、舞臺背景等。
3.包裝類設計:還需要學習產品包裝材質、外形、尺寸、刀模等專業知識。
4.品牌類設計:企業VIS設計、logo設計、字體設計,這對矢量圖形軟件有非常掌握才能勝任。
5.web類設計:網頁設計、U設計、淘寶店鋪裝修,通常還會學習到html+css3方面的行業知識。
設計的基礎
學習平面設計最重要的就是基礎,而下面三點就是我們必須掌握的基礎,只有掌握好基礎,在以后的學習中就會事半功倍。
素描基礎
光影、結構、透視
美術知識并不只是單純指“畫畫”,只要掌握基礎的素描基礎就可以,學畫畫可以教我們用美術的眼光來觀察和分析客觀世界,素描基礎為之后獨立設計提供的實用工具。學習素描能鍛煉我們造型的能力,是積累視覺元素的一種方式,平面設計則是通過構圖、造型、配色來表現設計與創意。因此,學好素描,在設計時能迅速的表現自己的設計風格, 傳遞自己的設計信息與理念。
學習順序
要動手畫一畫,經過一至兩周的學習后,理解并畫出類似的概念圖。 繪畫的能力是難以速成的,需要日積月累的練習。練習的方法可以從臨摹基本的幾何體開始慢慢增加難度到靜物、組合靜物、人物速寫、肖像、半身像,按照這個順序循序漸進。
素描學習方法
其實學習素描基礎,比起看理論書不如找課跟著畫跟著練學的快。《中國美術視頻網》等美術教育網站有大量傳統的素描學習資源;另外豆瓣上有一個關于自學素描的《小觸手的書房》的小站,也有很多國內外的教學視頻。
素描基礎建議學習時間:可以學習一至兩周。
三大構成
所謂"構成”是一種造型概念,其含義是將不同形態的幾個以上的單元重新組構成一個新的單元。三大構成是平面設計的基礎,必須掌握。
平面構成
平面構成主要在二度空間范圍之內 ,以輪廓線劃分圖與地之間的界線,描繪形象。它所表現的立體空間并不是真實的三維空間,而僅僅是圖形對人的視覺引導作用形成的幻覺空間。
色彩構成
色彩構成即色彩的相互作用,是從人對色彩的知覺和心理效果出發,用科學分析的方法,把復雜的色彩現象還原為基本要素,利用色彩在空間、量與質上的可變幻性,按照一定的規律去組合各構成之間的相互關系,再創造出新的色彩效果的過程。
立體構成
立體構成是使用各種材料將造型要素按照美的原則組成新立體的過程。立體構成的構成要素是點線、面、體、色彩和空間諸方面。它的形成仍然是形式美諸法則,如對比調和、對稱均衡、比例節奏、韻律、多樣、統一等,重要的是通過設計創造意境。
學習建議
建議學習時間:三大構成建議和素描基礎一同學習,學習時間一到兩周,關于三大構成的學習書籍,重磅推薦(日)朝倉直已的《藝術設計》系列,這套叢書共有《藝術●設計的立體構成》《藝術設計的平面構成》,《藝術●設計的色彩構成》,《藝術●設計的光構成》,《藝術.設計的紙的構成》5本。
版式知識
版式設計原理
關于版式設計,兩本書推薦給大家,一本是(日)伊達千代的《版面設計的原理》,這本書有五章一、建立條例;二、添加變化;三、突出強調;四、設計技巧;五、顏色搭配。這本很適合作為入門的基礎,其優點是本書的結構條理清晰,不足是書中的例子有些過時。
所以,搭配美國設計師John McWade的《超越平凡的平面設計》系列來看非常合適。《超越平凡的平面設計》本書先全面地講解平面設計的基本知識,然后分享了實用的設計方法和技巧。它的出色之處在于它詳細解讀了許多完整的設計案例----包括宣傳冊、新聞簡報、網頁、幻燈片等。
建議學習時間
版式設計原理是比較重要的,特別是對于我們后面的設計來說,所以推薦可以用兩周的時間進行學習。階段建議:了解版式設計原則,比如什么是版心、什么是邊距、兩者之間的作用是什么等等。熟練掌握排版設計的常用版式,好的作品搭配適合的版式才能幫助我們展示出創意的最佳視覺效果。
自學的途徑
對于平面設計的學習途徑,無論你是從看書學理論出發,還是從軟件的學習開始,只要你走在學習的路上那么最后一定會完成自己的夢想。
通過書籍自習
自學最好的途徑之一就是通過自己閱讀相關書籍,來掌握一定的設計基礎,而掌握了設計基礎才是最終設計之路長短的關鍵,下面推薦幾本對于平面設計基礎非常有幫助的幾本書。
設計初級階段
在設計剛剛開始的初級階段,除了大量的練習,更應該多學習基礎,下面推薦在自學階段必須閱讀的兩本書籍,大家可以自行購買閱讀,在閱讀中最好用筆記本記錄起來,方便之后的設計中可以運用。《配色設計原理》作者是日本奧博斯科編輯部,通過簡明易懂的作品,學習實用又系統的配色原則。將具體的設計案例進行修改前后對比,然后分析如何使用配色,讓作品更具有效果和表現力。
《寫給大家看的設計書》出自一位世界級設計師羅賓威廉姆斯(Robin Williams)之手,將優秀設計的秘訣歸納為對比、重復、對齊和親密性四條基本原則,并用簡潔通俗、幽默生動的文筆,同時配大量前后對比的實例圖解和設計練習(并提供解答),直觀而清晰地傳授給讀者。
平面設計進階
經過前期的學習,我們已經掌握了一定的平面設計的基礎,那么我們可以學習優秀的案例,在這些案例中可以讓自己的設計增添色彩,同時可以學習美術內容,例如插畫、油畫等,可以整加對于色彩的配色,對在平面設計實踐里有很大的幫助。對繪畫追求比較高,不滿足于只畫瓶瓶罐罐,想學畫人物的小伙伴,可學習《伯里曼人體結構》,這本書是插畫設計必刷寶典。
《版式設計原理●案例篇》是由四個設計師合著完成,本書從版式結構、文字要素、色彩、圖片、網頁版式五個章節,將很多設計法則中的成功案例和失敗案例進行對比,引導讀者思考什么才是更好的版式設計。當讀者完成思考后在文章的下一頁給出作者的觀點,并指出對應的設計要點。這樣讓讀者帶著問題去思考,通過案例對比的方法快速而牢固地掌握版式設計的基本原理。
書籍自學建議
通過初階和進價的學習,我們已經養成了閱讀平面設計書籍的好習慣,那么在書籍閱讀的過程中要保持隨時做筆記的好習慣。養成定期買書充實自己的好習慣,做設計如果不看書持續學習,創意總是有枯竭的一天,看書可以保持靈感。
通過軟件自學
視頻課程的學習,通常是以軟件操作,以及實戰案例的學習作為切入點,這也算是學習平面設計,最快速入行的捷徑吧。
photoshop
PS是設計軟件最基礎也是最重要的,作為平面設計師,只要你需要和位圖打交道, Ps在設計工作流程中一定是占主導的作用。在初學PS時要力求把每個工具的使用以及圖層、蒙版、通道三大核心知識掌握通透,以便往后學習高階的PS實例教程能夠知其所以然,學習PS要堅持對照教程每天練習,同時需要掌握快捷鍵的使用。
推薦PS入門教程(3套)
第①套:《PS大神通關教程》作者:祁連山,是免費的PS教程。若要學習,前往平面設計學習日記網,拉到底部點擊即可學習。第②套:《敬偉ps教程》作者:敬偉。這部PS教程內容豐富,掃除知識盲點。第③套:《Photoshop CS6零基礎入門教程》,作者:田婧。課時13個小時,教程涵蓋圖層、蒙版、通道三大基礎,以及工具濾鏡、動畫、路徑等命令的使用,能讓初學者徹底掌握PS的操作技法。
illustrator/CorelDRAW
AI是做矢量圖的最便捷常用的軟件,除了AI外,在一些偏工業化的設計中,矢量軟件CorelDRAW
也時常用到。
indesign
是一款簡單快捷的排版軟件,適用于書籍、畫冊、雜志、宣傳單等需要規范排版的項目。
輔助類軟件
Ae、Pr、FI和Lr都可以作為平面設計輔助軟件。Ae是視頻后期處理必不可少的軟件,號稱能動的Ps。對于UI和動效方向Ae也是必須掌握的實用軟件。Pr是音視頻剪輯最常用的軟件之一。Flash是交互式矢圖和Web動畫的常用軟件,可以和Dw配合做網站設計,也可以和矢量軟件配合做動畫動效等。Lightroom是一款非常專業的圖形圖像軟件,在攝影時使用最多。比起PS,它可以加快對圖片后期處理的速度。
軟件自學建議
在學習這些基礎軟件的時候,一定要先了解這些軟件框架,再此基礎上對照課程的內容來多次練習,就可以很好的將這些軟件應用,最重要的是要運用好快捷鍵,因為在后面的設計環節,這些快捷鍵的使用會讓我們的設計時間事半功倍。
PS快捷鍵
學習設計經驗
平面設計最重要的學習途徑,就是看別人的經驗/教程/分享自學平面設計,下面這些分類都是學習的途徑。
公開課平臺
網易公開課:中國美術學院素描課程
網易公開課:早期平面設計歷史講壇
網易公開課:什么是藝術設計?
網易公開課:平面設計基礎,視覺設計的核心原則
中國大學MOOC(幕課):最好的在線課程學習平臺
Coursera:全世界最好的課程
優酷網:《啊!設計》,日本設計科教部片
設計文化課
BBC紀錄片:《Design for Life Season》
TEDTalk的紀錄片:《我的字體人生My life in typefaces》
嗶哩嗶哩視頻:柳冠中教授系列視頻
優酷視頻:“中國創意”產品設計大賽全國院校巡回講座第一站一華東理工
優酷視頻:“中國創意”產品設計大賽全國院校巡回講座第五場一上海理工大學
愛奇藝視頻:讓設計師們揪心的視頻,據說好多設計師看哭了
平面設計教程
勤學網,職業技能高效學習平臺: u.qinxue.com/z17921/774 (對我幫助甚大。)
敬偉PS教程: www.jingweips.cn (無微不至,講解細致)
虎課網,我的設計自學神器: huke88.com/?.. (建議人手與個全站通終身VIP)
翼狐網,平面設計VIP專區: yihuu.com/ip/... (國內最早一批線上CG教育網)
46PS網: 46ps.com/
網絡10大熱門PS教程排行榜: http://ps.xxriji.cn/
設計素材資源
平面廣告設計模板:https://ibaotu.com/guanggao/?spm=kd(直接拿來就用)設計師生不逢時,被臨時委派任務,又趕時間時,通常只能直接套版成品,但又要避免侵權,所以這個網站必須收下。幫助你快速出圖的設計利器:
千圖網:https://www.58pic.com/
千庫網:https://588ku.com/
我圖網:https://www.ooopic.com/intro/about/show/
非凡圖庫:https://www.lvmeng.cn/
素材中國:http://www.sccnn.com/map.html
圖片類資源
優質的圖片資源對于平面設計老師而言也非常的重要,下面這些是有大量優秀圖片的網站。
花瓣鼻祖:https/huaban.com/pins/3444996216
昵圖網:https://www.nipic.com/
素材網:http://www.sccnn.com/
攝圖網:https://699pic.com/
中國新聞網:https://www.chinanews.com.cn/
匯圖網:https://www.huitu.com/
包圖網:https://ibaotu.com/
設計交流網站
平面設計也必須學習優秀的經驗,好的經驗會讓設計少走彎路,下面這些網站都可以學習到設計師們分享的經驗。
站酷:https://www.zcool.com.cn/
思否:https://segmentfault.com/
優設-UISDC:https://www.uisdc.com/
京東設計中心:https://jelly.jd.com/
設計癖:https://www.shejipi.com/
騰訊CDC:https://cdc.tencent.com/
UI中國:https://www.ui.cn/list.html
學ui網:https://www.xueui.cn/
中國設計在線:http://www.ccdol.com/hangye/designer/
自學方法
對于通過這些進行自己學習,那么有以下方法推薦:
第一,多聽優秀的設計課,特別是名校設計師的課,從不同的角度去看設計,會讓自己的設計與眾不同。第二,多掌握素材,在上面推薦的平臺去了解最新的設計素材,只有掌握好設計的素材,才可以在這些基礎上創作出更好的設計作品,多積累初材料,應用時會有才永遠有靈感。第三,建立自己的素材庫,好的素材永遠都在不斷更新,只有建立自己的素材庫才會更好的創作。
最后學習建議
平面設計的學習需要日積月累,同學們在學習的過程中,需要多次練習,保持每天一練習,收集靈感、畫草圖是在平面設計生涯里需要每天練習的, 并且在練習中最重要的就是要練習軟件,軟件一定是要保持每天練習,熟悉快捷鍵會讓完成設計作品,長期以往,我們一定會自學成才!創作出好作品!
%3Chowto_content%3E[{"type":"paragraph","attrs":{"is_abstract":true},"children":[{"type":"text","text":"大部分人認為學平面設計,需要學3-5年,但其實不是這樣的。","id":""}],"text":"","id":"doxcnekuegM6uowU44vERdIqXbg"},{"type":"paragraph","attrs":{"is_abstract":true},"children":[{"type":"text","text":"平面設計自學需要從簡單的理論基礎開始,學習基本的設計軟件,掌握基本的設計技能那就是自學的最重要的步驟。","id":""}],"text":"","id":"doxcnWSQS8uskgqMUshjoQtP2Uc"},{"type":"paragraph","attrs":{"is_abstract":true},"children":[{"type":"text","text":"下面讓我們一起來學習吧!","id":""}],"text":"","id":"doxcnyC8QeIymYc06oTvprTShSg"},{"type":"heading","attrs":{"level":1},"children":[{"type":"text","text":"了解平面設計","id":""}],"text":"","id":"doxcnyeuUM8a802ickVVzOIAyof"},{"type":"paragraph","children":[{"type":"text","text":"簡單來說,平面設計就是一種用美術的方法描述一個企業或產品的過程。極具創意的設計可以為品牌的個性創造出更加豐富的層面。既然是用“美術”的方法,美術知識還是繞不過去的難點。一聽說要學美術,沒有個三五年的功力怎么能玩轉?很多入不了門的小伙伴就在這一步被嚇回去了。","id":""}],"text":"","id":"doxcniuGiMiAuEUAsC03rQK460b"},{"type":"image","attrs":{"height":449,"note":[{"type":"text","text":"了解平面設計","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/7515c51e749d45e3a494055a9fba1405","width":696},"text":"","id":"doxcnQOuG4uI2COAmEN4DclGvhf"},{"type":"paragraph","children":[{"type":"text","text":"漫漫幾個世紀的美術史不必全部啃下來,只需要熟悉業革命之后才建立起來的設計史體系。三個重要的設計革命運動了解一下(工藝美術運動、新藝術運動、裝飾藝術運動)重要的設計流派和理論知識記一下。對于理論和歷史知識感興趣的小伙伴們,一本理論教材推薦給大家,尹定邦老師的《設計學概論》這本書可能有些枯燥,但對于設計史的梳理方法還是有可取之處的。","id":""}],"text":"","id":"doxcnm46yo8WogMkOc7rzX4Bs3e"},{"type":"image","attrs":{"height":500,"note":[{"type":"text","text":"了解平面設計","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/0622e05de8744c81b6029442efdf5c51","width":355},"text":"","id":"doxcnogQQKMQA4QiMwP0uUltvqc"},{"type":"paragraph","children":[{"type":"text","text":"對于美術有更高追求的小伙伴不妨在網上搜集“紀錄片《西方藝術史》(全六集)(嗶哩嗶哩網站)”的公開課資源,長遠來講,這對提升審美很有幫助,了解西方藝術的脈絡后看展逛藝術館博物館的也不會再一頭霧水了。","id":""}],"text":"","id":"doxcn2mGeqy8MUyigaokPKxJR0b"},{"type":"image","attrs":{"height":306,"note":[{"type":"text","text":"了解平面設計","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/78528e400c40479faac406117751c52d","width":449},"text":"","id":"doxcnGGAyOCYkQUOK0LOHxLUSrb"},{"type":"paragraph","children":[{"type":"text","text":"同時根據所處行業/崗位不同,會涉及到以下內容,同時它們也是相互穿插交錯著的,大家也不必太過糾結分類是否合理:","id":""}],"text":"","id":"doxcn6i64gS68a4KmeZ20TjT2SL"},{"type":"paragraph","children":[{"type":"text","text":"1.印刷類設計:需要學習一些印前技術知識,比如:名片、VIP卡、宣傳單(也叫DM單)、海報等。","id":""}],"text":"","id":"doxcnmWAqWmWEoSC64BtUIS3KXf"},{"type":"paragraph","children":[{"type":"text","text":"2.戶外噴繪類設計:店招、燈箱、吊旗、海報、舞臺背景等。","id":""}],"text":"","id":"doxcniisO2MyyoqWkEprMxTUIrc"},{"type":"paragraph","children":[{"type":"text","text":"3.包裝類設計:還需要學習產品包裝材質、外形、尺寸、刀模等專業知識。","id":""}],"text":"","id":"doxcnQOoOeciOq2kCuCDaS644Qf"},{"type":"paragraph","children":[{"type":"text","text":"4.品牌類設計:企業VIS設計、logo設計、字體設計,這對矢量圖形軟件有非常掌握才能勝任。","id":""}],"text":"","id":"doxcnygA8eKK2Y28QaoxHCEALgd"},{"type":"paragraph","children":[{"type":"text","text":"5.web類設計:網頁設計、U設計、淘寶店鋪裝修,通常還會學習到","id":""},{"type":"text","text":"html","id":""},{"type":"text","text":"+css3方面的行業知識。","id":""}],"text":"","id":"doxcnosaCuU0AcGMoN2FlFBnxgi"},{"type":"heading","attrs":{"level":1},"children":[{"type":"text","text":"設計的基礎","id":""}],"text":"","id":"doxcna4KWWcw2OSiUqiq3HX8CAb"},{"type":"paragraph","children":[{"type":"text","text":"學習平面設計最重要的就是基礎,而下面三點就是我們必須掌握的基礎,只有掌握好基礎,在以后的學習中就會事半功倍。","id":""}],"text":"","id":"doxcnKo0g6uoe0GIyUNcNIe2y2d"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"素描基礎","id":""}],"text":"","id":"doxcn884E8cu08KCuCsPmFLh7Hb"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"光影、結構、透視","id":""}],"text":"","id":"doxcnSks4EYuq68KKY3fZdvt8Ef"},{"type":"paragraph","children":[{"type":"text","text":"美術知識并不只是單純指“畫畫”,只要掌握基礎的素描基礎就可以,學畫畫可以","id":""},{"type":"text","text":"教我們用美術的眼光來觀察和分析客觀世界,素描基礎為之后獨立設計提供的實用工具。","id":""},{"type":"text","text":"學習素描能鍛煉我們造型的能力,是積累視覺元素的一種方式,平面設計則是通過構圖、造型、配色來表現設計與創意。因此,學好素描,在設計時能迅速的表現自己的設計風格, 傳遞自己的設計信息與理念。","id":""}],"text":"","id":"doxcnioyKQIUouks4YflBQAaAuc"},{"type":"image","attrs":{"height":509,"note":[{"type":"text","text":"光影、結構、透視","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/6e149b75a58248c5b21b2115a58698d3","width":640},"text":"","id":"doxcniMwSim2qimIg4trNegL4kh"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"學習順序","id":""}],"text":"","id":"doxcnoMwsuKWmUo6cs3hO4lXhGg"},{"type":"paragraph","children":[{"type":"text","text":"要動手畫一畫,經過一至兩周的學習后,理解并畫出類似的概念圖。 繪畫的能力是難以速成的,需要日積月累的練習。練習的方法可以從臨摹基本的幾何體開始慢慢增加難度到靜物、組合靜物、人物速寫、肖像、半身像,按照這個順序循序漸進。","id":""}],"text":"","id":"doxcns6Uy6KYIEYg0CE6hTszDyh"},{"type":"image","attrs":{"height":405,"note":[{"type":"text","text":"學習順序","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/04c5119c334a4932b13d4a1647196d43","width":720},"text":"","id":"doxcnUCwuKymeWS2C21thdsjpih"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"素描學習方法","id":""}],"text":"","id":"doxcnIWeacQuokuWCiGyZAB65Ih"},{"type":"paragraph","children":[{"type":"text","text":"其實學習素描基礎,比起看理論書不如找課跟著畫跟著練學的快。《中國美術視頻網》等美術教育網站有大量傳統的素描學習資源;另外豆瓣上有一個關于自學素描的《小觸手的書房》的小站,也有很多國內外的教學視頻。","id":""}],"text":"","id":"doxcn0Oa2kaoi4WeWhGmCqKewTY"},{"type":"image","attrs":{"height":467,"note":[{"type":"text","text":"素描學習方法","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/ce0dfb54652f4ffe988b7eefd3b8e8bd","width":720},"text":"","id":"doxcnQYoaSgscws4QatbLsV14vY"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"素描基礎建議學習時間:","id":""},{"type":"text","text":"可以學習一至兩周。","id":""}],"text":"","id":"doxcneaiqeqeA6qiCCen51WqSRf"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"三大構成","id":""}],"text":"","id":"doxcn8qY0qmicQE8wCuvHN4BuPg"},{"type":"paragraph","children":[{"type":"text","text":"所謂\"構成”是一種造型概念,其含義是將不同形態的幾個以上的單元重新組構成一個新的單元。三大構成是平面設計的基礎,必須掌握。","id":""}],"text":"","id":"doxcnE0igyiGEMCAqMhc38Iq7zs"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"平面構成","id":""}],"text":"","id":"doxcnU4WEEkcwAsquENueVlQ3Cf"},{"type":"paragraph","children":[{"type":"text","text":"平面構成主要在二度空間范圍之內 ,以輪廓線劃分圖與地之間的界線,描繪形象。它所表現的立體空間并不是真實的三維空間,而僅僅是圖形對人的視覺引導作用形成的幻覺空間。","id":""}],"text":"","id":"doxcngAwiSw0g4EkqWstsiTIkHm"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"色彩構成","id":""}],"text":"","id":"doxcn8me4gcqq6KsKm87sSZQJee"},{"type":"paragraph","children":[{"type":"text","text":"色彩構成即色彩的相互作用,是從人對色彩的知覺和心理效果出發,用科學分析的方法,把復雜的色彩現象還原為基本要素,利用色彩在空間、量與質上的可變幻性,按照一定的規律去組合各構成之間的相互關系,再創造出新的色彩效果的過程。","id":""}],"text":"","id":"doxcnGwAKsgIwqiMG0cSgmHj21f"},{"type":"image","attrs":{"height":500,"note":[{"type":"text","text":"色彩構成","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/85116b4093174efda6f1937d7dc1e533","width":484},"text":"","id":"doxcngug8CU0mciKmWQh83WlSue"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"立體構成","id":""}],"text":"","id":"doxcnAIegusICQuekY1pWa1mh5b"},{"type":"paragraph","children":[{"type":"text","text":"立體構成是使用各種材料將造型要素按照美的原則組成新立體的過程。立體構成的構成要素是點線、面、體、色彩和空間諸方面。它的形成仍然是形式美諸法則,如對比調和、對稱均衡、比例節奏、韻律、多樣、統一等,重要的是通過設計創造意境。","id":""}],"text":"","id":"doxcn2wwagAeoA8AuemF8CO23Xe"},{"type":"image","attrs":{"height":384,"note":[{"type":"text","text":"立體構成","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/1c06913033c841ec8bdfcff094402bd8","width":500},"text":"","id":"doxcnoG4U0WqAMw2SIwAxNKeE7Y"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"學習建議","id":""}],"text":"","id":"doxcnYG8GAOoqCkUSENu5SkfpDc"},{"type":"paragraph","children":[{"type":"text","text":"建議學習時間:三大構成建議和素描基礎一同學習,學習時間一到兩周,關于三大構成的學習書籍,重磅推薦(日)朝倉直已的《藝術設計》系列,這套叢書共有《藝術●設計的立體構成》《藝術設計的平面構成》,《藝術●設計的色彩構成》,《藝術●設計的光構成》,《藝術.設計的紙的構成》5本。","id":""}],"text":"","id":"doxcn0QCIkoWUSYim6fiHgHEfMd"},{"type":"image","attrs":{"height":397,"note":[{"type":"text","text":"學習建議","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/adeed8ac5f2044ebb04fef27a8de302b","width":345},"text":"","id":"doxcniAGWMymIyIeMwbaGMMMADc"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"版式知識","id":""}],"text":"","id":"doxcnOo4Iq0gWeIgEWUj3xChdYd"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"版式設計原理","id":""}],"text":"","id":"doxcn0qsa2Ii20Wc6ky568Gawn4"},{"type":"paragraph","children":[{"type":"text","text":"關于版式設計,兩本書推薦給大家,一本是(日)伊達千代的《版面設計的原理》,這本書有五章一、建立條例;二、添加變化;三、突出強調;四、設計技巧;五、顏色搭配。這本很適合作為入門的基礎,其優點是本書的結構條理清晰,不足是書中的例子有些過時。","id":""}],"text":"","id":"doxcnyiGw6mA8CSwIclbWI5OABe"},{"type":"image","attrs":{"height":523,"note":[{"type":"text","text":"版式設計原理","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/bbf4aafa450845f7bca6af3adb4f026b","width":387},"text":"","id":"doxcnSUkscuU2a02IkJVu7xL9Zf"},{"type":"paragraph","children":[{"type":"text","text":"所以,搭配美國設計師John McWade的《超越平凡的平面設計》系列來看非常合適。《超越平凡的平面設計》本書先全面地講解平面設計的基本知識,然后分享了實用的設計方法和技巧。它的出色之處在于它詳細解讀了許多完整的設計案例----包括宣傳冊、新聞簡報、網頁、幻燈片等。","id":""}],"text":"","id":"doxcnAmSKM6wmAg4K2DVLWuMhzd"},{"type":"image","attrs":{"height":416,"note":[{"type":"text","text":"版式設計原理","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/20710bed44c741d88c99bbb59c593589","width":366},"text":"","id":"doxcn4E8aYYsMSGQieYOZ0NwHGd"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"建議學習時間","id":""}],"text":"","id":"doxcnI6s0KWcyYAWMoVcdXkTISh"},{"type":"paragraph","children":[{"type":"text","text":"版式設計原理是比較重要的,特別是對于我們后面的設計來說,所以推薦可以用兩周的時間進行學習。","id":""},{"type":"text","marks":[{"type":"strong"}],"text":"階段建議:","id":""},{"type":"text","text":"了解版式設計原則,比如什么是版心、什么是邊距、兩者之間的作用是什么等等。熟練掌握排版設計的常用版式,好的作品搭配適合的版式才能幫助我們展示出創意的最佳視覺效果。","id":""}],"text":"","id":"doxcnEAuW4C42o8sUsd9HyaRkKd"},{"type":"heading","attrs":{"level":1},"children":[{"type":"text","text":"自學的途徑","id":""}],"text":"","id":"doxcnKUWICqOIIgcS6jqIWybe3c"},{"type":"paragraph","children":[{"type":"text","text":"對于平面設計的學習途徑,無論你是從看書學理論出發,還是從軟件的學習開始,只要你走在學習的路上那么最后一定會完成自己的夢想。","id":""}],"text":"","id":"doxcnwGwAAIeyi8AscS4yKDkDtb"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"通過書籍自習","id":""}],"text":"","id":"doxcnwUUIaQks8yCwYFceTMrvjb"},{"type":"paragraph","children":[{"type":"text","text":"自學最好的途徑之一就是通過自己閱讀相關書籍,來掌握一定的設計基礎,而掌握了設計基礎才是最終設計之路長短的關鍵,下面推薦幾本對于平面設計基礎非常有幫助的幾本書。","id":""}],"text":"","id":"doxcnAKMqyWKsImSUcj2g8DQENc"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"設計初級階段","id":""}],"text":"","id":"doxcn4WAm8Oko4mm0WMf5JITLjh"},{"type":"paragraph","children":[{"type":"text","text":"在設計剛剛開始的初級階段,除了大量的練習,更應該多學習基礎,下面推薦在自學階段必須閱讀的兩本書籍,大家可以自行購買閱讀,在閱讀中最好用筆記本記錄起來,方便之后的設計中可以運用。《配色設計原理》作者是日本奧博斯科編輯部,通過簡明易懂的作品,學習實用又系統的配色原則。將具體的設計案例進行修改前后對比,然后分析如何使用配色,讓作品更具有效果和表現力。","id":""}],"text":"","id":"doxcnaowqIgAiA0sqS4tOKQdTfe"},{"type":"image","attrs":{"height":1034,"note":[{"type":"text","text":"設計初級階段","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/94b142410f1646349b48f301337e2683","width":720},"text":"","id":"doxcnMAMOM2gkyQSuI5m9zy0b2c"},{"type":"paragraph","children":[{"type":"text","text":"《寫給大家看的設計書》出自一位世界級設計師羅賓威廉姆斯(Robin Williams)之手,將優秀設計的秘訣歸納為對比、重復、對齊和親密性四條基本原則,并用簡潔通俗、幽默生動的文筆,同時配大量前后對比的實例圖解和設計練習(并提供解答),直觀而清晰地傳授給讀者。","id":""}],"text":"","id":"doxcniaOsOKSAW6ci8DtwgWI27f"},{"type":"image","attrs":{"height":1040,"note":[{"type":"text","text":"設計初級階段","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/087ebff6ebad48beba78032452b5e5d5","width":720},"text":"","id":"doxcnkOcKWM8Mi8qyiuxw2XbO02"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"平面設計進階","id":""}],"text":"","id":"doxcnEg2GwmgAoS884mY71gjwRe"},{"type":"paragraph","children":[{"type":"text","text":"經過前期的學習,我們已經掌握了一定的平面設計的基礎,那么我們可以學習優秀的案例,在這些案例中可以讓自己的設計增添色彩,同時可以學習美術內容,例如插畫、油畫等,可以整加對于色彩的配色,對在平面設計實踐里有很大的幫助。對繪畫追求比較高,不滿足于只畫瓶瓶罐罐,想學畫人物的小伙伴,可學習《伯里曼人體結構》,這本書是插畫設計必刷寶典。","id":""}],"text":"","id":"doxcn2IkEaqSWMwygiGKbHyGodh"},{"type":"image","attrs":{"height":500,"note":[{"type":"text","text":"平面設計進階","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/10c04f03f8d745bea1299ed5b1213685","width":500},"text":"","id":"doxcn2AYe4S2KGMQIgqvVF2W8rb"},{"type":"paragraph","children":[{"type":"text","text":"《版式設計原理●案例篇》是由四個設計師合著完成,本書從版式結構、文字要素、色彩、圖片、網頁版式五個章節,將很多設計法則中的成功案例和失敗案例進行對比,引導讀者思考什么才是更好的版式設計。當讀者完成思考后在文章的下一頁給出作者的觀點,并指出對應的設計要點。這樣讓讀者帶著問題去思考,通過案例對比的方法快速而牢固地掌握版式設計的基本原理。","id":""}],"text":"","id":"doxcn82GsEKcy8IkQsiH03lKfob"},{"type":"image","attrs":{"height":934,"note":[{"type":"text","text":"平面設計進階","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/9597de02bc704068812e38b388d2e13a","width":720},"text":"","id":"doxcnMCEK2ICoq6uqUHTjz4dDP1"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"書籍自學建議","id":""}],"text":"","id":"doxcnqwgCCI6uwsGMKGN4D5Itgd"},{"type":"paragraph","children":[{"type":"text","text":"通過初階和進價的學習,我們已經養成了閱讀平面設計書籍的好習慣,那么在書籍閱讀的過程中要保持隨時做筆記的好習慣。養成定期買書充實自己的好習慣,做設計如果不看書持續學習,創意總是有枯竭的一天,看書可以保持靈感。","id":""}],"text":"","id":"doxcnEK2q0y6yoQOGfuLAPdwjGA"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"通過軟件自學","id":""}],"text":"","id":"doxcnm6ooMmgK2KUcXUhsobWUtL"},{"type":"paragraph","children":[{"type":"text","text":"視頻課程的學習,通常是以軟件操作,以及實戰案例的學習作為切入點,這也算是學習平面設計,最快速入行的捷徑吧。","id":""}],"text":"","id":"doxcnQgcCUIcOAusAsJVfpFyZKe"},{"type":"image","attrs":{"height":244,"note":[{"type":"text","text":"通過軟件自學","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/988dbbc4fa8f4dadb12dc105c3682fd9","width":553},"text":"","id":"doxcn0QyKai4KYSaouomU381VLb"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"photoshop","id":""}],"text":"","id":"doxcn8gIwSCeWckKwm2icicmW1g"},{"type":"paragraph","children":[{"type":"text","text":"PS是設計軟件最基礎也是最重要的,作為平面設計師,只要你需要和位圖打交道, Ps在設計工作流程中一定是占主導的作用。在初學PS時要力求把每個工具的使用以及圖層、蒙版、通道三大核心知識掌握通透,以便往后學習高階的PS實例教程能夠知其所以然,學習PS要堅持對照教程每天練習,同時需要掌握快捷鍵的使用。","id":""}],"text":"","id":"doxcnCEICimoy4AGusDCwtuxWnd"},{"type":"image","attrs":{"height":331,"note":[{"type":"text","text":"photoshop","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/f982b98db0e841eab911c023c1045f89","width":690},"text":"","id":"doxcnIOqkgoSYuYacE5bAyEXu4d"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"推薦PS入門教程(3套)","id":""}],"text":"","id":"doxcnYqig626MmWMIq86U81w9Yf"},{"type":"paragraph","children":[{"type":"text","text":"第①套:《PS大神通關教程》作者:祁連山,是免費的PS教程。若要學習,前往平面設計學習日記網,拉到底部點擊即可學習。第②套:《敬偉ps教程》作者:敬偉。這部PS教程內容豐富,掃除知識盲點。第③套:《","id":""},{"type":"text","text":"Photoshop","id":""},{"type":"text","text":" CS6零基礎入門教程》,作者:田婧。課時13個小時,教程涵蓋圖層、蒙版、通道三大基礎,以及工具濾鏡、動畫、路徑等命令的使用,能讓初學者徹底掌握PS的操作技法。","id":""}],"text":"","id":"doxcn6KCsWAAaSys4W2qZXDDRHb"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"illustrator/CorelDRAW","id":""}],"text":"","id":"doxcnAWO2CkQomowcysNyzqLnWb"},{"type":"paragraph","children":[{"type":"text","text":"AI","id":""},{"type":"text","text":"是做矢量圖的最便捷常用的軟件,除了AI外,在一些偏工業化的設計中,矢量軟件CorelDRAW","id":""}],"text":"","id":"doxcnQAOIgMKYkMaCstZJztVbfc"},{"type":"paragraph","children":[{"type":"text","text":"也時常用到。","id":""}],"text":"","id":"doxcnyE0wUsUiyka0uCrtLemuqd"},{"type":"image","attrs":{"height":512,"note":[{"type":"text","text":"illustrator/CorelDRAW","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/56bcc1b74c4043fba3c4dade564846c0","width":512},"text":"","id":"doxcnGSUkSEcSGmQswBSDkX1e3e"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"indesign","id":""}],"text":"","id":"doxcnckOEsue0GggMEHmxcOZ4Eb"},{"type":"paragraph","children":[{"type":"text","text":"是一款簡單快捷的排版軟件,適用于書籍、畫冊、雜志、宣傳單等需要規范排版的項目。","id":""}],"text":"","id":"doxcncYQeqKssYU0EOGCfsZXWeb"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"輔助類軟件","id":""}],"text":"","id":"doxcnMe64kOCqQ0SCuGzFPWgZne"},{"type":"paragraph","children":[{"type":"text","text":"Ae、Pr、FI和","id":""},{"type":"text","text":"Lr","id":""},{"type":"text","text":"都可以作為平面設計輔助軟件。Ae是視頻后期處理必不可少的軟件,號稱能動的Ps。對于","id":""},{"type":"text","text":"UI","id":""},{"type":"text","text":"和動效方向Ae也是必須掌握的實用軟件。","id":""},{"type":"text","text":"Pr","id":""},{"type":"text","text":"是音視頻剪輯最常用的軟件之一。Flash是交互式矢圖和Web動畫的常用軟件,可以和","id":""},{"type":"text","text":"Dw","id":""},{"type":"text","text":"配合做網站設計,也可以和矢量軟件配合做動畫動效等。Lightroom是一款非常專業的圖形圖像軟件,在攝影時使用最多。比起PS,它可以加快對圖片后期處理的速度。","id":""}],"text":"","id":"doxcnM8scYIci4OGY6B9qMdUzNe"},{"type":"image","attrs":{"height":480,"note":[{"type":"text","text":"輔助類軟件","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/5f12d9eb4b4048bc96f5d91ff9262eef","width":680},"text":"","id":"doxcn0o44CKAYimOS89tAhxw95f"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"軟件自學建議","id":""}],"text":"","id":"doxcnM2aKCsG0AUo4KqdAo6dsCh"},{"type":"paragraph","children":[{"type":"text","text":"在學習這些基礎軟件的時候,一定要先了解這些軟件框架,再此基礎上對照課程的內容來多次練習,就可以很好的將這些軟件應用,最重要的是要運用好快捷鍵,因為在后面的設計環節,這些快捷鍵的使用會讓我們的設計時間事半功倍。","id":""}],"text":"","id":"doxcnIw0USMaS0AcSuqNLRE4v9b"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"PS快捷鍵","id":""}],"text":"","id":"doxcnCQi2icCyOsGcwbRQJgKecf"},{"type":"image","attrs":{"height":2300,"note":[{"type":"text","text":"軟件自學建議","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/8c4528c4d22a4e44b880c129ec3b2e4a","width":1178},"text":"","id":"doxcnAQeEkckY4IsOcNa0ycUTqb"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"學習設計經驗","id":""}],"text":"","id":"doxcnIgyIwyOKQ2uQu6yM0n5ZTg"},{"type":"paragraph","children":[{"type":"text","text":"平面設計最重要的學習途徑,就是看別人的經驗/教程/分享自學平面設計,下面這些分類都是學習的途徑。","id":""}],"text":"","id":"doxcnGkqmgQk42awYqGkwpUfkEc"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"公開課平臺","id":""}],"text":"","id":"doxcnYyEQSa62EmAcKqXLIPWN0d"},{"type":"paragraph","children":[{"type":"text","text":"網易公開課:中國美術學院素描課程","id":""}],"text":"","id":"doxcngAukEsk2iwYcSQUsev6u6b"},{"type":"paragraph","children":[{"type":"text","text":"網易公開課:早期平面設計歷史講壇","id":""}],"text":"","id":"doxcnAqA4EWYOMyoqsFpzeGbg4b"},{"type":"paragraph","children":[{"type":"text","text":"網易公開課:什么是藝術設計?","id":""}],"text":"","id":"doxcnE2cYQMc4qaqi8fgT4zB8Mc"},{"type":"paragraph","children":[{"type":"text","text":"網易公開課:平面設計基礎,視覺設計的核心原則","id":""}],"text":"","id":"doxcnOiEWwycyc0Uk8pUtUQzkBg"},{"type":"paragraph","children":[{"type":"text","text":"中國大學MOOC(幕課):最好的在線課程學習平臺","id":""}],"text":"","id":"doxcnmeEygcOquYwCeevERMqHYd"},{"type":"paragraph","children":[{"type":"text","text":"Coursera:全世界最好的課程","id":""}],"text":"","id":"doxcnQQGKqM8y4GW8ANrCBy18Yf"},{"type":"paragraph","children":[{"type":"text","text":"優酷網:《啊!設計》,日本設計科教部片","id":""}],"text":"","id":"doxcn8Kc6EaIIemy2eqVApMIotg"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"設計文化課","id":""}],"text":"","id":"doxcnAiCmKUMSiK6ms1igtyb5cd"},{"type":"paragraph","children":[{"type":"text","text":"BBC紀錄片:《Design 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u.qinxue.com/z17921/774 (對我幫助甚大。)","id":""}],"text":"","id":"doxcnImGOQCuCGIEUwbHCWSgmic"},{"type":"paragraph","children":[{"type":"text","text":"敬偉PS教程: www.jingweips.cn (無微不至,講解細致)","id":""}],"text":"","id":"doxcncYkS0ysyyoM60yJW1Jxu5f"},{"type":"paragraph","children":[{"type":"text","text":"虎課網,我的設計自學神器: huke88.com/?.. 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"中國設計在線:","id":""},{"type":"text","text":"http://www.ccdol.com/hangye/designer/","id":""}],"text":"","id":"doxcnQukcGKqSIkqU02wh7tz7Mb"},{"type":"image","attrs":{"height":340,"note":[{"type":"text","text":"設計交流網站","id":""}],"url":"{{image_domain}}tos-cn-i-qvj2lq49k0/223add95f23d43fca0833c78b16b171f","width":640},"text":"","id":"doxcnUIAIQSi204Sq4Ah9ptDYab"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"自學方法","id":""}],"text":"","id":"doxcnc8u8kUEqoI08ik721drywe"},{"type":"paragraph","children":[{"type":"text","text":"對于通過這些進行自己學習,那么有以下方法推薦:","id":""}],"text":"","id":"doxcngoYue6cqu6gOu8NdNuYWTh"},{"type":"paragraph","children":[{"type":"text","text":"第一,多聽優秀的設計課,特別是名校設計師的課,從不同的角度去看設計,會讓自己的設計與眾不同。第二,多掌握素材,在上面推薦的平臺去了解最新的設計素材,只有掌握好設計的素材,才可以在這些基礎上創作出更好的設計作品,多積累初材料,應用時會有才永遠有靈感。第三,建立自己的素材庫,好的素材永遠都在不斷更新,只有建立自己的素材庫才會更好的創作。","id":""}],"text":"","id":"doxcnKSOkoKGYoes2S2PxZXDRRb"},{"type":"heading","attrs":{"level":1},"children":[{"type":"text","text":"最后學習建議","id":""}],"text":"","id":"doxcnc2OGSqYOyMGoK8lsOVKi3b"},{"type":"paragraph","children":[{"type":"text","text":"平面設計的學習需要日積月累,同學們在學習的過程中,需要多次練習,保持每天一練習,收集靈感、畫草圖是在平面設計生涯里需要每天練習的, 并且在練習中最重要的就是要練習軟件,軟件一定是要保持每天練習,熟悉快捷鍵會讓完成設計作品,長期以往,我們一定會自學成才!創作出好作品!","id":""}],"text":"","id":"doxcn2GWSYusYOygOo3DaEnQW3b"},{"type":"paragraph","children":[{"type":"text","text":"","id":""}],"text":"","id":"doxcneUUI4Wy28kUAKOXZ9HgpBg"}]%3C%2Fhowto_content%3E